Everyone on the internet is mesmerized by the allure of Nara Smith. Her feminine and maternal charm has spawned a mass following on social media. It isn’t just her beauty and elegance that captures the eyes of many, but her style and home life show off in a way that makes her the internet icon of the moment.
From cooking elaborate meals from scratch for her family to her relationship with her model husband to the unique names she gives to her children, Smith’s idyllic image of a housewife brings in a cult following of people who love or “hate” her.
Nara Smith is a young South African-German model, mother, and wife who showcases the mundaneness of her family life to over 8 million fans across TikTok and Instagram. Smith is married to fellow model Lucky Blue Smith, tying the knot just about six months after dating, and quickly went on to have three children together. Smith’s modest and ‘flawless’ aesthetic almost celebrates the prize of being a homemaker, which got recent controversy around women’s “traditional” roles in the house and the spread of the tradwife movement. However, throughout all this controversy, Nara Smith’s image, lifestyle, and radiating elegance with a baby bump made her the newest internet icon.
Smith first went viral in December 2023 after posting a TikTok sharing potential unconventional baby names for her future children, such as Cherry, Pear, Dawn, Pepper, Frosty, and Bubble. She stated, “For reference, our kids have pretty unique names. My daughter’s name is Rumble Honey Smith, and my son’s name is Slim Easy Smith.” In a more recent video, she acknowledges that her name ideas are “a little out there, a little controversial,” but that does not stop her from passing on those names to her fanbase.
Aside from her popularity for sharing her list of unique baby names, Smith won over her audience with her calming cooking videos. Smith’s most popular type of content is her cooking labor-intensive meals (which she makes look so easy to do) with gentle voice-overs narrating her whole process. She impresses her audience by making bread, cheese, cereal, and classic household snacks all from scratch. Her diligence in cooking makes people question the authenticity of her skills and lifestyle, receiving claims like “supernatural” and even “satire.” Nevertheless, Smith’s main fanbase is surrounded by genuine awe and admiration.
Prioritizing her husband’s and children’s cravings, Smith works exclusively in her white minimalist kitchen as she dedicates a generous amount of time to cooking or baking elaborate dishes. While her recipes require her to get her hands dirty, she never fails to show off the elegance of home cooking as she wears luxury loungewear with freshly painted nails and beautifully combed hair. Her fashion sense and quality of living imitate a glamorous 1950s housewife, but because of this portrayal, many have accused her of promoting the “tradwife” lifestyle.
Smith has gained the title of a modern “tradwife” (traditional wife)— a subculture that emphasizes a return to a woman’s traditional role in the domestic sphere— because of her loyalty to domestic activities like kitchen labor while looking good doing it. Many of her viewers recognized this way of living as something to be concerned about since it follows the once-rejected norms of a homemaker wife.
Her Mormonist background and relations received controversy and have been criticized for falling into traditionalist religious expectations of a woman in the house. Although the type of content Smith uploads is catered toward the image of a traditional housewife, she has never self-identified as a “tradwife” influencer. She posted a video responding to any recent criticism and questions about her attractive life, explaining how her passion for cooking started because of concerns with severe eczema. Due to her circumstances and priorities for better nutrition, her life has been structured in a way that characterizes the patriarchal narrative of a woman’s role in the home.
Nara Smith’s elegant and feminine taste not only lies in her fashion sense but also in how she delights in the beauty of slow home living with her husband and children. Despite the “tradwife” claims, Smith will continue her chic and glamorous life. As she takes on the journey of young motherhood, now with her third newborn child named Whimsy Lou, Smith will continue to impress and surprise anyone who finds her content and gets caught in her allure.
